Attention: B2B marketers, founders, closers, and copywriters who want to:

Hypnowriting for Revenue

Enroll in the 6-Week Hypnosys Live Cohort

I'm Joshua Lisec, the world's only Certified Ghostwriter and Certified Hypnotist. For more than a decade I've used clinical hypnosis inside books, sales pages, launch copy, and live closes for founders who cannot afford generic persuasion.

Sales video coming soon

"Freaking EPIC . . . Your advice on charging what you're worth is some of the best I have seen on the topic."

Bushra Azhar · Founder, The Persuasion Revolution

"Joshua Lisec is the #1 ghostwriter in the world."

Ed Latimore · Author and Influencer

After six weeks, you should be able to do this.

Not theoretically. On your calls, in your copy, with the people who decide whether you get paid.

  1. After six weeks, you should be able to:

    Write copy, emails, and proposals that land below the reader's conscious resistance?

  2. Run sales calls where skepticism softens before you ask for the decision?

  3. Publish content that pulls inbound leads who already trust your authority?

  4. Spot where a conversation is stuck and redirect it without arguing?

  5. Use self-hypnosis before high-stakes pitches so you sound like the expert you are?

  6. Apply the same patterns ethically with partners, teams, and family when the stakes are personal?

That is the promise of the cohort. The rest of this page is why I teach it this way, and what you get when you enroll.

  • The New York Times
  • Forbes
  • Publishers Weekly
  • The Wall Street Journal
  • Mixergy
  • Sky News
  • BBC
  • Entrepreneur
  • Inc.
  • CNBC
  • The James Altucher Show
  • USA Today

You have probably seen my work in the outlets above, or heard someone you trust recommend me. I am writing the rest of this as a letter, not a brochure.

The copy that gives readers goosebumps and the closes that feel effortless share one mechanism.

Hypnosys is not a lecture on mindset. It is live training in clinical hypnosis applied to the work you already do: B2B marketing, sales, lead generation, and the conversations that decide your revenue.

"I interviewed 300 ghostwriters. But I chose Joshua Lisec. Every time, I think, "Wow, I couldn't have written it better.""

Michael Ambros · CEO, eKomi

The people who enroll are already competent. Founders with offers that should convert harder. Marketers who can publish but cannot explain why one piece prints money and the next disappears. Closers who win most rooms and still lose the deal that would have changed their quarter.

If you sell through copy, content, or calls, you do not need another framework deck. You need the layer underneath influence: attention, language, and guided decision-making. That is what I teach in Hypnosys.

Enroll in Hypnosys

Enrollment dates announced soon

You already know persuasion matters. So why do some pitches still fall flat?

You have read the books. You have bought the courses. You understand that revenue comes down to communication.

And still: the launch underperforms. The prospect who should buy ghosts you. The email sequence that looked brilliant on paper dies in the inbox. You leave the call knowing you had the better offer and the weaker close.

Here is what most training skips:

A large share of human decision-making runs beneath conscious reasoning. People do not buy because your bullet points were logical. They buy because something in the language opened a door.

  • Copy courses teach structure, not receptivity.

  • Sales training teaches scripts, not trance and calibration.

  • Marketing playbooks teach tactics, not the mechanism underneath agreement.

That is the gap I kept seeing in client work. Therapy focuses on your mind. Scripts focus on your mouth. I built Hypnosys to focus on what is happening in the mind of the person in front of you, and how to work with it.

Why I built this

I built my career ghostwriting for founders, executives, and experts who needed words that opened doors: bestsellers, sales pages, launch copy, proposals. The persuasion had to work in the real world, not just sound clever in a Google Doc.

Along the way I became a certified hypnotist because the best copy and the best closes use the same underlying mechanics. Attention. Rhythm. Language patterns. Guided decision-making.

Hypnosys is the cohort where I teach that method live. You bring your calls, your copy, and your real scenarios. We practice until the patterns are yours.

Joshua Lisec

Certified Ghostwriter and Certified Hypnotist

Joshua Lisec

80+

Books ghostwritten before teaching the method live

That is the short version of why this exists. Here is the layer I actually teach.

  1. Copy and content

    The pages that convert use embedded commands, rhythm, and presuppositions, whether the writer knows the vocabulary or not.

  2. Sales calls

    Top closers build rapport and receptive attention before they ask. That is hypnosis in a business suit.

  3. Lead generation

    Founders who attract inbound demand are speaking to desire and identity below the feature list.

  4. Webinars and speaking

    The presenters who move rooms guide attention and state, not just information.

  5. Offers and positioning

    The offers that feel inevitable frame the decision before the price slide appears.

  6. High-stakes dialogue

    Partners, boards, and teams respond to tone, pacing, and framing as much as to the words themselves.

When you understand hypnosis in a clinical, ethical, business-ready way, you do not just get another tactic. You see why your old tactics worked when they worked and failed when they failed.

And then you can reproduce the win on purpose.

What you walk away with

In your business

  1. Read where resistance is forming on a sales call and redirect before it hardens into a stall.

  2. Rewrite copy, emails, and proposals so they speak to what your audience already wants below the surface.

  3. Publish content and run webinars that pull inbound leads who arrive pre-sold on your authority.

  4. Close high-ticket offers with language patterns your market has not heard from your competitors.

Beyond the office

  1. Navigate a stuck conversation with a partner or family member without escalating defensiveness.

  2. Make high-stakes asks with timing and tone that create understanding instead of debate.

  3. Help someone you care about move through fear or inertia with ethical influence.

  4. Walk into any room with the calm of someone who understands how people decide, not just what they say.

What students report after training

  • Rewrote a launch page that had stalled and finally converted.
  • Used hypnotic language on a live sales call and closed a deal they had written off.
  • Published content that generated inbound leads without paid ads.
  • Reported calmer, clearer conversations at home after applying the same calibration skills.

Those outcomes are not theory. Here is what clients and students say when the patterns land.

What Clients and Students Say

Ed Latimore

"Joshua Lisec is the #1 ghostwriter in the world."

Ed Latimore · Retired Professional Boxer, Influencer, Author
Scott Adams

"Joshua Lisec is an expert on ghostwriting and getting published. Talk to him. You know you're getting expert advice from somebody who's done it a number of times."

Scott Adams · Dilbert Creator and New York Times Bestselling Author
Bushra Azhar

"Freaking EPIC . . . I am so impressed . . . Your advice on charging what you're worth is some of the best I have seen on the topic."

Bushra Azhar · Founder, The Persuasion Revolution
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Founders, B2B marketers, salespeople, coaches, consultants, copywriters, and entrepreneurs who recognized that real persuasion is the highest-leverage skill in any people-facing role.

If the proof lands, here is what enrollment includes: the skills, the syllabus, the bonuses, and the price.

How the cohort runs

Six weekly live sessions. A hard cap so everyone gets real feedback. Recordings you keep forever. Dates and session times ship with enrollment.

Schedule
Weekly live sessions · Dates announced soon
Session times
Session times announced with enrollment
Cohort size
Cohort capped at [X] people
Recordings
Recordings included forever

Enroll before [DATE] for early pricing

Everything included

Core skills

  • How to guide receptive attention on calls and in conversation, with full ethical grounding
  • Rapport, calibration, pacing, and leading without pressure tactics
  • How suggestion works in language and how to deliver it in copy and live dialogue
  • Patterns that drive agreement below conscious resistance
  • How to shift how someone frames a problem without arguing them into a corner

Six-week syllabus

  1. Clinical hypnosis for business (ethical foundations)

    What hypnosis is, what it is not, and how to use it responsibly in sales, marketing, and persuasion.

  2. Rapport, trance, and sales-call calibration

    Guide prospects into receptive attention so your message lands without sounding scripted or pushy.

  3. Hypnotic language for copy and conversation

    Embedded commands, presuppositions, and rhythm you can weave into emails, pages, and live dialogue.

  4. Lead generation through persuasive presence

    Why some founders attract inbound demand effortlessly, and how to install that presence in your positioning.

  5. Objections, reframes, and high-stakes influence

    Dissolve resistance in real time and apply hypnosis ethically in personal and professional relationships.

  6. Integration, hot seats, and your post-cohort plan

    Put the full system together with live feedback on your copy and calls, then leave with a practice plan.

Bonuses included

The Best Way To Hypnotize Yourself course cover

Bonus #1

(Total Value: $99)

The Best Way To Hypnotize Yourself

Master self-hypnosis to eliminate doubt before high-stakes calls, download persuasive patterns into your subconscious, and write or speak without second-guessing every word.

Advanced Hypnotic Copywriting guide cover

Bonus #2

(Total Value: $47)

Advanced Hypnotic Writing (digital guide)

The guide that started it all: why some copy gives readers goosebumps, what every sales page needs in precise order, and how to hypnotize leads through the written word.

The Secret Chapter: How To Hypnotize Strangers On The Internet

Bonus #3

(Total Value: $29)

The Secret Chapter

How to hypnotize strangers on the internet to buy everything you sell. Because learning hypnosis multiplies the value of any talent stack, particularly in the age of AI.

This is not a lecture series. It is a live cohort. The price of admission is attention.

Show up. Practice. Apply it the same week.

  1. 01

    Show up.

  2. 02

    Practice.

  3. 03

    Apply it.

Hypnosys is a live cohort, not a lecture series. You practice in every session. You bring your calls, your copy, and your real scenarios.

I cap enrollment so every attendee gets feedback that matches their business, not generic theory.

If you want information you can hoard, buy a book. If you want a skill you can use on Monday, enroll.

A few practical questions people ask before they enroll.

Questions Before You Enroll

Who is Hypnosys for?

B2B marketers, founders, coaches, consultants, copywriters, and salespeople who already understand persuasion basics and want an edge their competitors cannot Google.

If you sell through conversation, content, or calls, this cohort is built for you.

Do I need prior hypnosis experience?

No. Week 1 starts from first principles: what clinical hypnosis is, what it is not, and how to apply it ethically in business contexts.

Will I use this on sales calls and in copy?

Yes. That is the point. Every week is designed for implementation. You practice live, get hot-seat feedback, and leave with patterns you can apply immediately.

What if I miss a live session?

Every session is recorded and available to you forever. Revisit any week whenever you need a refresher before a big call or launch.

That said, the live practice component is where most of the skill development happens. Attending live is strongly recommended.

How is Hypnosys different from Best Way™ Persuasion or Master Persuader?

Best Way™ Persuasion is a monthly case-study subscription. Master Persuader Insiders combined live coaching with a broader persuasion curriculum.

Hypnosys is a focused 6-week cohort on hypnosis specifically: sales calls, lead generation, copy, and high-stakes personal influence.

Why is the cohort capped?

Because real skill development requires personal attention. In a small cohort, you are not a face in a crowd. You are a founder or marketer with a specific situation, and that is how the training treats you.

Do you offer refunds?

No refunds. Full stop. Live cohort programs require commitment from every participant.

If you are unsure, email joshua@lisecghostwriting.com with questions before you buy.

If you have read this far, you already know whether Hypnosys fits. When seats open, take one.

[X] seats · Dates announced soon · Recordings included

Enrollment opens soon.

This is live training with a hard cap. When the cohort is full, it is full. If you have read this far, you already know whether Hypnosys fits your business.

Enroll in Hypnosys: $997

Enrollment dates announced soon