When it comes to marketing and sales, there is what might work to generate (and close) more and more qualified inbound leads. But you won’t know if these tactics will work until you try, which is not a good reason to do so.
And then there are proven tactics that are so pervasive, they offer diminishing returns.
It’s a paradox; if we do what is known to work, it probably won’t, at least not as well as it used to. But if we try something new, that might not work either.
We read books, attend workshops, watch seminars, consume courses, and hire the occasional third-party help. We pay a lot for this advice in time and in money, and yet the vast majority is repetitive, repackaged “fluff.”
The latest buzzword frameworks rarely provide new principles or immediately actionable strategies. They tell us what to do but not how to execute. So we’re left hanging without the specifics needed to test, optimize, and scale.
A low-risk, small-scale, rapid marketing & sales test companies run to improve results without deploying additional resources
In theory, persuasion is easy. In practice, it’s hard. Why is it hard? Because there are too many tips, tactics, strategies, secrets, and everything else to know what to do.
Sometimes, sifting through all of it feels like sorting your kitchen “Where does this go?” drawer.
The reality is:
of marketing and sales advice doesn’t work.
And as a business owner juggling everything, your most precious resource—time—should not be spent on figuring out what doesn’t work.
Crazy, right? But simple. I show you the technique, walk you through a client’s case study, and give examples from my own products and services so the lesson sticks. And each issue is written so you can scan it and hand it off to your team for implementation.
A case study on how to compel customers to use your products and generate “you gotta buy this” word-of-mouth marketing.
A case study on why some pitches feel right without any explaining and why others just don’t know matter how good your sales team is.
A case study on strategically overwhelming prospects with reasons to buy so they choose you over cheaper, better-known competitors.
A case study on increasing CLV without discounts or desperation.
A case study on causing your total addressable market to devoutly believe your marketing and trust your salespeople.
And if you want my feedback and feedforward on how to implement each month’s case study, join the live monthly Q&A.
I’ve cultivated a reliable, intimate group of Best Way™ Persuasion superfans with brilliant BS-detectors so you can show up, get what you need, and get back to work with confidence, knowing you will do what works.
These tactics are effective but not yet mainstream, so give your team access before they're copied and saturated.
And yes, they work.
“Since Joshua is a world-class writer who knows how to create successful businesses in any market, his easy-to-read and easy-to-implement newsletter is a no-brainer.”
“As a business owner who writes to our audience of customers and prospects, I need tactics, knowledge, and wisdom that stand out, connect, and persuade”
“Joshua Lisec not only has nuclear-level persuasion skills, but his talent stack makes him a business genius. It took him just 5 minutes on a live Best Way™ Persuasion call to make me reconsider my entire marketing strategy. The monthly live calls and the newsletter are great tools to level up your persuasion skills to nuclear levels like Joshua’s.”
“Best Way™ Persuasion is not your typical ‘I didn’t even open it, I’m too busy’ newsletter. Each one is a must-read. I pause whatever my current activity is to indulge when the new issue arrives.
I was so used to fluff-filled, overpromising, expensive garbage. But every single Best Way™ newsletter from Joshua Lisec is real, actionable, only-your-best-friend-would-tell-you advice. You learn to think, you understand Joshua’s wisdom, and finally, you implement.
In Germany, we say ‘truffle pig’ to mean you’ve just found something amazing, like a good restaurant nobody knows about or an easy shortcut to a longstanding problem. I’ve found my truffle, and it’s Best Way™ Persuasion.”
If you’ve taken The Best Way to Say It™ and read So Good They Call You a Fake, you’ve learned how to think like Lisec. You’ve also added some measure of persuasive writing to your talent stack. And you’ve probably gotten results.
Specifically, do you want more of Joshua Lisec telling you exactly what to do to implement advanced persuasion techniques throughout your business, from the top of the funnel and even before prospects enter it . . . all the way to the bottom and they buy? And buy again and again and again?
Each Best Way™ Persuasion monthly case study is a demonstration of an advanced business persuasion strategy that works for real Lisec clients, so you will know what to do.
This is not about reading something and then trying to figure out what to do next. Best Way™ Persuasion is Joshua telling you what to do, showing you how, and sending you off to the races.
It’s not about “upskilling,” it’s about results.
As soon as you subscribe to either pricing tier, you will receive instant access to the Best Way™ Persuasion: 97% Report.
In this special case study exclusively for new Best Way™ subscribers, Joshua Lisec shows you how he identifies the staggering 97% of customers who are the most unseen, unpitched, and unserved in his clients’ industries—and therefore the most profitable and easiest to reach. Then Joshua shows you non-obvious ways he reaches these hidden megabuyers in one industry after another—and how you can, too, starting this week.
It’s a bold claim, but it’s the Best Way™. Expect nothing less.
This is a masterclass for the guys and gals that, rather than looking for the new trick, secret, or gimmick, are after the next big and solid outcome.
It’s for those who understand that results are only possible with implementation but don’t have time to implement anything else.
The Best Way™ to Delegate It will take much off your plate and put more on your ROI.
You can implement it no matter what industry you are in, how big or small your team is, or even if you’re a solopreneur.
Inside, you’ll learn:
You will receive via email the next case study on the 3rd of the following month and on the 3rd of each subsequent month for as long as you are subscribed.
On the 3rd of each month, Lisec Ghostwriting emails you the new advanced persuasion technique case study. You’ll open the email, read the case study from your inbox at your utmost convenience, and have the option to one-click download it as a PDF so you can browse later without WiFi.
($199/Month Tier Only)
There is a LIVE Monthly Persuasion Q&A call with Joshua Lisec.
LIVE Q&A Calls with Joshua Lisec will be the First Friday of the Month at 3:00 PM Eastern Time (New York).
($199/Month Tier Only)
All calls are recorded so you can rewatch, take copious notes, and act immediately.