Joshua Lisec Presents:

Where Top Performers Persuade the Masses

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This Month's Issue

Journeys within Journeys

How to corner your entire market and sell everything they will buy

Days
Hours
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Here's what is inside this month's issue

Persuasion is the #1 highest-leverage skill in business. And Joshua has the rarest, most unique qualifications to train you.

Sourced from celebrity ghostwriter and high-performance hypnotist Joshua Lisec’s experience:

Here’s Why Best WayPersuasion Members Subscribe & Renew

The Fastest, Worthiest, and Best Way to Learn Business Persuasion

“Joshua Lisec’s expertise in applied persuasion, particularly in written form, is second to none. Can’t wait to dive into the new case study every month!”
Varun Sharma, Professional Marketer
“I joined Joshua’s Best WayPersuasion to learn the mechanics of persuasion to apply it to my technical recruiting business. Once you see how it works behind the scenes at his level, you can’t go back. You’ll connect with people through words alone, turning cold, awkward introductions into warm conversations.”
Jennifer Widerberg, Managing Director
“As a business owner who writes to our audience of customers and prospects, I need tactics, knowledge, and wisdom that stand out, connect, and persuade. Since Joshua is a world-class writer who knows how to create successful businesses in any market, his easy-to-read and easy-to-implement newsletter is a no-brainer.”
Brandon Finnell, Medical E-Learning Co-Founder
“Joshua Lisec not only has nuclear-level persuasion skills, but his talent stack makes him a business genius. It took him just 5 minutes on a live Best WayPersuasion call to make me reconsider my entire marketing strategy. I went from a generic, boring plan to one with teeth. The monthly live calls and the newsletter are great tools to level up your persuasion skills to nuclear levels like Joshua’s.”
Richard C. Kastl, Design Agency Owner
“In my writing career, I’ve been a reporter and major market advertising copywriter and have studied persuasion and marketing techniques for decades. I’ve also done millions of dollars in one-on-one sales. I thought I had to settle for the career I could get, but over time, Joshua has shown me how I can succeed with the one I want. Now I’m running with it.”
Cynthia Yockey, Certified Ghostwriter

Best WayPersuasion is not your typical ‘I didn’t even open it, I’m too busy’ newsletter. Each one is a must-read. I pause whatever my current activity is to indulge when the new issue arrives.
I was so used to fluff-filled, overpromising, expensive garbage. But every single Best Way™ newsletter from Joshua Lisec is real, actionable, only-your-best-friend-would-tell-you advice. You learn to think, you understand Joshua’s wisdom, and finally, you implement.
In Germany, we say ‘truffle pig’ to mean you’ve just found something amazing, like a good restaurant nobody knows about or an easy shortcut to a longstanding problem. I’ve found my truffle, and it’s Best WayPersuasion.

Katharina Stark, Artist & Engineer

Why Best WayPersuasion

Hi, I’m Joshua Lisec.

In addition to ghostwriting books, I’ve helped dozens of clients add $100K’s to their businesses each year.

Every business is unique, but every business is also similar in that they need to sell clients on their products and services. And people are people.

I’ve found that when I help a client focus on a specific selling technique to the exclusion of all other noise, the magic can happen.

Because of my experience ghostwriting global bestsellers and working as a hypnotist (kooky, I know), I have been able to manufacture success again and again with different businesses in different niches.

How? It’s simple: Persuasion.

In theory, persuasion is easy. In practice, it’s hard. Why is it hard? Because there are too many tips, tactics, strategies, secrets, and everything else to know what to do.

Sometimes, sifting through all of it feels like sorting your kitchen “Where does this go?” drawer.

The reality is, 95% of marketing and sales advice doesn’t work. You don’t always know which 95% though.

And as a business owner juggling everything, your most precious resource—time—should not be spent on figuring out what doesn’t work.

That’s why I write a monthly newsletter where I cover one elite persuasion technique that works.

Crazy, right? But simple. I show you the technique, walk you through a client’s case study, and give examples from my own products and services so the lesson sticks. And each issue is written so you can scan it and hand it off to your team for implementation.

How much?

$99/month.

Why so low?

Because it’s lead generation for all my other offers. I practice what I preach.

So let’s all win together. Join today and implement this week.

And if you want my feedback and feedforward on how to implement each month’s case study, join the live monthly Q&A.

I’ve cultivated a reliable, intimate group of Best WayPersuasion superfans with brilliant BS-detectors so you can show up, get what you need, and get back to work with confidence, knowing you will do what works.

How much for the case studies plus the Q&A + accountability implementing them right away?

$199/month.

Only sign up if you are willing to take my counsel to heart and change your business to win.

“One of the best things about the Best Way™ live Q&A is meeting other people in learning mode, too. We all learn faster while gaining a better understanding of industries and issues outside our normal purview.”
Jennifer Widerberg, Managing Director
“I joined Best WayPersuasion with the Q&A from the very beginning because I knew the ability to get Joshua’s full attention and advice every month would be a force multiplier in my career—and it has been! I love that I can ask Joshua anything because he knows so much and makes it safe with his kindness, good humor, and enthusiasm. The group follows his lead, so it’s a great place to network—the people I get to know there are ones I hire or refer for their expertise.”
Cynthia Yockey, Certified Ghostwriter

$199/mo

$99/mo

That’s not the end of it.

Since Best WayPersuasion subscribers are my most loyal and effective customers, it’s here that I will launch all my other offers first and give the absolute best deals.

Give the best to the best. It’s the Best Way

“Since Joshua is a world-class writer who knows how to create successful businesses in any market, his easy-to-read and easy-to-implement newsletter is a no-brainer.”
Brandon Finnell, Medical E-Learning Co-Founder

$199/mo

$99/mo

Couldn’t You Wait?

Yes, you could wait to subscribe—and then go spend tens of hours sifting through free content elsewhere. But then you’ll miss out on the benefits of execution.

Every hour spent evaluating whether something might work for you is an hour you’re not spending executing.

Every month, you get an ungoogleable persuasion technique we know works. I tell you how, give you relevant and detailed examples, then show you how it works for my own products and services, too.

It’s you who makes it happen.

Get Best WayPersuasion today and implement this week.

“But If This Is So Good, Why Don’t You Charge More?”

Like I said: This is lead generation for my $2,500 strategy consult, my $25,000 Author•ity Accelerator program, and my $250,000 Ghostwriting & Ghostpublishing service.

Subscribers get up-sold to get me to implement each month’s case study for your business to save your most valuable resource—time.

Best Way Persuasion doesn’t take every known swipe file that man has ever seen and give you “access” for $30 a month.

I’ve curated 12 strategies per year that work for me and my clients and provide a step-by-step path for you to try them cheaply and efficiently.

Those that work for you will work right away and the difference will be day and night, just as they have made a world of difference for my own clients.

I’ve ghostwritten more than 80 books and an order of magnitude more than that, like pages.

Some had mediocre results. Others were wildly successful—to the point that I’ve sold 100,000+ books for my clients and created millions upon millions of dollars in incremental revenue for my copywriting.

Will each month’s case study work for your business? I don’t know. But if you don’t sign up, you don’t even get to evaluate whether it will.

And if you think there’s a chance it might, you can hire me on a once-off basis to make the best adaptation of that technique for your business that your team just needs to execute on. That is a $2,500 upsell every month. Again—optional. But that’s 12 known experiments to try in your business for $30,000 a year—if you hire me each month to implement that month’s Best WayPersuasion case study for your business. Where else is the cost of experimenting so low and the potential value so high?

And again, that’s only if you hire me—the best. You might already have a marketer you pay $90,000 per year. Subscribe to Best WayPersuasion and give her the experiments to try to implement.

So instead of getting to run 4 experiments per year with her, you get to run 12 experiments per year with me and her. And at-bats determines your score in the game at the end of the year.

Subscribe today to test a proven marketing & sales strategy as quickly and efficiently as possible, each and every month.

Because they just might work.

How It All Works

How Best WayPersuasion Is Different from All Other Joshua Lisec Products Combined:

If you’ve taken The Best Way to Say It™ and read So Good They Call You a Fake, you’ve learned how to think like Lisec. You’ve also added some measure of persuasive writing to your talent stack. And you’ve probably gotten results. Now the question is: Do you want more?

Specifically, do you want more of Joshua Lisec telling you exactly what to do to implement advanced persuasion techniques throughout your business, from the top of the funnel and even before prospects enter it . . . all the way to the bottom and they buy? And buy again and again and again?

Do you want that?

Each Best WayPersuasion monthly case study is a demonstration of an advanced business persuasion strategy that works for real Lisec clients, so you will know what to do.

This is not about reading something and then trying to figure out what to do next. Best WayPersuasion is Joshua telling you what to do, showing you how, and sending you off to the races.

It’s not about “upskilling,” it’s about results.

Joshua Lisec’s previous courses and books have helped you build your persuasive writing talent.

And with Best WayPersuasion, he’s going to help you unleash it.

What Happens as Soon as You Join Best Way Persuasion:

As soon as you subscribe to either pricing tier, you will receive instant access to the Best Way™ Persuasion: 97% Report.

In this special case study exclusively for new Best Way™ subscribers, Joshua Lisec shows you how he identifies the staggering 97% of customers who are the most unseen, unpitched, and unserved in his clients’ industries—and therefore the most profitable and easiest to reach. Then Joshua shows you non-obvious ways he reaches these hidden megabuyers in one industry after another—and how you can, too, starting this week.

It’s a bold claim, but it’s the Best Way™. Expect nothing less.

When the Next Monthly Best WayPersuasion Case Study Sends:

You will receive via email the next case study on the 3rd of the following month and on the 3rd of each subsequent month for as long as you are subscribed.

How You'll Receive Each Monthly Best WayPersuasion Case Study:

On the 3rd of each month, Lisec Ghostwriting emails you the new advanced persuasion technique case study. You’ll open the email, read the case study from your inbox at your utmost convenience, and have the option to one-click download it as a PDF so you can browse later without WiFi.

How to Join the LIVE Monthly Persuasion Q&A with Joshua Lisec:

($199/Month Tier Only)

There is a LIVE Monthly Persuasion Q&A call with Joshua Lisec.

LIVE Q&A Calls with Joshua Lisec will be the First Friday of the Month at 3:00 PM Eastern Time (New York).

All calls are recorded so you can rewatch, take copious notes, and act immediately.

($199/Month Tier Only)

Get Best WayPersuasion today and continue your journey to persuasion mastery.

“Joshua’s easy-to-read and easy-to-implement newsletter is a no-brainer.”

Brandon Finnell, Medical E-Learning Co-Founder

$199/mo

$99/mo